In the vast landscape of music, there are those rare gems known as one-hit wonders—artists or bands that burst onto the scene with a single, unforgettable song that etches itself into pop culture history. EMF, an English alternative dance band, belongs to this exclusive club, celebrated primarily for their 1990 hit, "Unbelievable." Though their mainstream success was fleeting, the impact of "Unbelievable" endures as a quintessential '90s anthem and a testament to the enduring power of catchy, infectious music.

The Genesis of EMF:

EMF, short for "Epsom Mad Funkers" (and later rebranded as "Ecstasy Mother F****rs" for the American market), was formed in the late 1980s in Cinderford, Gloucestershire. The band consisted of James Atkin (vocals), Ian Dench (guitar/keyboard), Derry Brownson (keyboard), Zac Foley (bass), and Mark Decloedt (drums).

"Unbelievable" - The Breakout Hit:

EMF's meteoric rise to fame came in 1990 with the release of "Unbelievable." The song was an electrifying blend of rock and dance music, driven by a pulsating beat and Atkin's distinctive vocals. "Unbelievable" quickly captured the attention of music lovers worldwide, climbing the charts and reaching the number one spot on the Billboard Hot 100 in the United States.

The Impact and Legacy of "Unbelievable":

"Unbelievable" wasn't just a hit; it was a cultural phenomenon. Its infectious chorus, featuring the famous exclamation "You're unbelievable!", became an anthem of the early '90s. The song's irresistible energy made it a favorite for sporting events, commercials, and countless dance floors. Its memorable music video, which featured a memorable performance by a dog named Ralph, added to its appeal.

The Aftermath and Subsequent Work:

Despite the massive success of "Unbelievable," EMF struggled to replicate that level of achievement with their subsequent releases. While they produced several albums, including "Schubert Dip" (which featured "Unbelievable"), none matched the popularity of their breakthrough hit.

EMF disbanded in 1997 but reunited in the early 2000s for sporadic live performances and tours. They released new material, including the album "Stigma" in 2001, which aimed to capture the spirit of their early work but did not achieve the same level of commercial success.

The Lasting Legacy:

"Unbelievable" may have cemented EMF's status as a one-hit wonder, but its lasting legacy is undeniable. The song continues to evoke nostalgia for the early '90s, an era marked by its unique blend of rock, dance, and pop music. It remains a staple on '90s playlists, an enduring testament to the band's ability to create music that resonates across generations.


EMF's journey from obscurity to international fame with "Unbelievable" is a reminder of the unpredictable nature of the music industry. While they may be celebrated primarily as a one-hit wonder, that one hit holds a special place in the hearts of music enthusiasts. "Unbelievable" stands as a testament to the power of a catchy, unforgettable melody to transcend time and define an era in the ever-evolving world of music.